An increasing number of cultural routes have started to offer suitable accommodation solutions for cycle travellers, supportive services and dedicated infrastructure for cycling tourism. 3 June World Bicycle Day has therefore been designated by the United Nations as an opportunity to raise awareness and at the same time promote new forms of holidays:
The number of people cycling on holiday, whether for sport or leisure, is growing impressively every year, thus contributing to the growth of leisurely and sustainable tourism across Europe. This highlights the importance of identifying the needs of businesses providing services for cycle tourism within the DETOUR project, which aims to support the development of SMEs.
Let’s look a bit at the statistics across Europe: Adults and according to research by CBI Netherlands, they like to travel in small groups, so they prefer someone to help them plan their trip. Here is one of the keys to attracting European cycling tourists: contacting and cooperating with tour operators who are often small and niche but super specialised.
In 2023, the European Parliament approved a ‘Cycling Strategy’ which aims to double the number of kilometres cycled in Europe by 2030 and calls on Member States to increase investment in better training for companies, especially for professional cycling. World Bicycle Day also celebrates the importance of events for cycling enthusiasts, another simple and popular way to bring the cycling community together.
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